Brands come with a promise of being the best, innovative, and durable. People build their trust in a brand and expect it to provide quality service. Brands prosper on the foundation of people’s faith. Such two brands are Nike and Puma. Both of these brands are manufacturers of footwear, apparel, and accessories. Both of these competing brands are very much successful and extraordinary.
Nike vs Puma
The main difference between Nike and Puma is that Puma fails to offer the innovative design and style and the uniqueness which Nike offers nonchalantly. Both the brands have modern technologies to offer you the best comfort and quality but Nike always stands out from its competitors with the help of its unique approach and efforts.
Nike is an American company and widely famous in the whole world for manufacturing world-class sportswear. Its unique styles and trends fascinate everyone. Their comfortable, flexible shoes take care of your feet and give you a walk experience you never had before. The brand value of Nike is approximately 34.8 billion U.S. dollars.
Puma is a German sportswear brand. They are very fashionable and thus popular among the young generation. They have successfully combined sports and fashion in their collection and thus made significant progress in the competition with other brands. They claimed their place in the business rapidly and firmly.
Comparison Table Between Nike and Puma
| Parameters of Comparison | Nike | Puma |
| Founded Headquarter Revenue Collection Cost Position | Nike was founded on 25 January 1964. | Puma was founded in 1948. |
| Headquarter | Nike’s headquarter is in Beaverton, Oregon, United States. | Puma’s headquarter is in Herzogenaurach, Germany. |
| Revenue | Nike’s revenue is US$ 18.6 billion. | Puma’s revenue is US$ 4 billion. |
| Collection | Nike has a huge collection and it makes unique shoes for every season and situation. | Puma has a huge collection as well but it is not known to make shoes for every season like Nike. |
| Cost | Nike is very expensive. | Puma is comparatively inexpensive. |
| Position | Nike is the world’s largest sportswear company. In the list of the world’s largest sportswear companies, Puma’s rank is third. | In the list of the world’s largest sportswear companies, Puma’s rank is third. |
What is Nike?
Nike, the American sportswear manufacturing company, is the world’s largest sportswear manufacturing company. Formally it was known as Blue Ribbon Sports. Later it takes its name from the Greek goddess of victory, Nike, and became Nike Inc. We can undoubtedly say that the name justifies itself as the brand comes out victorious in the race with the other sportswear brands.
Nike’s vast collection can fulfill all your demands. Their unique technologies give your feet the best comfort. Their Air technology makes the shoes comfortable and light and the rubber makes the shoes long-lasting. The design, style, and function of the shoes make the brand excellent and one of its kind.
With the changing times, the brand took many environmental decisions and sustainable efforts. As a result, the brand was successful to lowers its Carbon Dioxide footprints in the year 2010. They also recycle their shoes and their products use polyester made from plastic. Their innovative approach towards the brand keeps the brand ahead in the race.
Nike does its marketing by sponsoring European football clubs such as Arsenal and Barcelona. Nike’s logo, the swoosh, bestows the adrenaline rush one expects from sports brands. Their slogan, “Just Do It”, is probably behind their innovative doings as well, as they are just flawlessly and constantly doing it.
To enjoy the best quality, one has to pay a handsome prince. Nike shoes are not for everyone as they are highly expensive and sometimes alleged for being expensive than the value.
What is Puma?
Starting from scratch, Puma, the German brand, is now one of the leading brands for sportswear. It is one of the fastest-growing companies and now it is standing with top companies like Nike and Adidas. Puma has become a competitor of Nike due to its rapid growth. Puma gained its popularity in the masses with its reasonable prices and stylish urban outlook. Puma provides the same amount of comfort as Nike with almost the same quality and it costs less.
Expensive shoes are bound to be the best, Puma smashes this impression and proves that it is possible to provide quality at an affordable price.
In the World Cup of 2006 in Germany, 11 countries out of 32 countries wore Puma’s jerseys. The logo of the brand shows a fierce jumping puma, and just like the logo, the brand takes a long leap and reaches its goal of success.
Main Differences Between Nike and Puma
Conclusion
Creating a brand, disseminating its name, keeping it innovative and relevant, and holding the top positions are very difficult. It takes a lot of hard work and determination to stay in the business. A constant change is a necessity to fit the consumers’ needs. It is not always easy to say one is better than the other. It depends on the buyer’s personal needs and budget. Both the brands offer the best of themselves and it relies upon the consumer completely.
References
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