Chocolate has become a staple nowadays. People have it when they are sad, happy, on birthdays, or any other occasion. Cadbury is a household name for chocolate. It is a brand that offers a huge variety of products and flavors. They launched Cadbury Dairy Milk and then Cadbury Silk. Both of these chocolates are people’s favorite flavors.
Cadbury Dairy Milk vs Silk
The main difference between Cadbury Dairy Milk and Silk is that Dairy Milk has a hard and chunky texture and a higher melting point, whereas Silk has a smooth and dense texture and a lower melting point. The sugar content in Cadbury dairy milk is 56 g, and in Cadbury Silk, it is 55.4 g.
Cadbury Dairy Milk is a Cadbury brand of milk chocolate made in the United Kingdom. It was first introduced in the United Kingdom and is now available in numerous nations worldwide. Milk, sugar, cocoa butter, and natural and artificial flavorings are among the constituents. The chocolate is also available in a variety of flavors, including fruit and nut and roast almond.
Cadbury Dairy Milk Silk is a smoother and silkier variation of the standard Dairy Milk chocolate. Cadbury prefers to refer to it as brand renovation. Silk, as it has been positioned, has the ability to stand on its own today, owing to the extremely different product delivery it provides. It comes in a variety of flavors, including Silk Bubbly and Silk Oreo.
Comparison Table Between Cadbury Dairy Milk and Silk
| Parameters of Comparison | Cadbury Dairy Milk | Cadbury Silk |
| Texture | Hard and chunky | Smooth and ‘melty’ |
| Melting Point | Higher | Lower |
| Sugar Content | 56 g | 55.4g |
| Packaging | Standard purple wrapper and golden foil | Matte purple wrapping paper, white paper with ‘SILK’ branding, and golden foil |
| Major landmark | Fewer variants including Fruit and Nut, Crackle, Roast Almond | More variants including Bubbly, Orange Peel, Fruit and Nut, Caramello, Red Velvet, Oreo |
What is Cadbury Dairy Milk?
Cadbury Dairy Milk was founded in 1905 in the United Kingdom and has since then expanded to offer a huge variety of products. All of the Dairy Milk products are totally manufactured from milk chocolate. The Hershey Company manufactures and distributes it in the United States under license from Cadbury.
A basic Cadbury bar is made up of vegetable fat, milk, cocoa mass, sugar, cocoa butter, and emulsifiers, as per a 2007 New York Times article. However, Hershey’s American version starts with sugar. There was also lactose, soy lecithin as an emulsifier, and “natural and artificial flavorings” stated.
Cadbury supplied chocolate crumbs to Hershey, who then added cocoa butter throughout the production process. According to a Cadbury spokesman, the company’s goal is to match the product’s flavor to that of local consumers, suggesting something more like a Hershey bar for the US market.
The flavors of Cadbury products in the United Kingdom and Ireland and even the domestically sourced Cadbury products differ from product to product.
Cadbury has maintained a UK trademark since 2007 for the characteristic purplish color (Pantone 2865C) of their milk chocolate wrappers, which were first launched in 1914 as a salute to Queen Victoria.
What is Cadbury Silk?
The new Cadbury Dairy Milk Silk product is smoother and silkier now, and the campaign that is currently airing aims to accentuate that transformation through digital, outdoor, retail, and consumer activation.
Cadbury likes the term “renovation” over “relaunch” since the latter sometimes implies a problem being solved, however here, “we decided to make the best chocolate even better and we were not fixing an issue in that sense.” Many marketing gurus would agree that now is the perfect time to revitalize a brand. No brand, especially in the FMCG industry, can afford to believe it has invented the ultimate product.
According to Nielsen estimates for 2012, the Mondelez International-owned CDM Silk sub-brand has a market share of 7.5 percent of the whole chocolate market and 52 percent of the total premium market in India. Premium chocolate accounts for around 12% of the market, and the market for premium chocolates has experienced rapid expansion in recent years.
The growing footprint of more upscale stores, shoppers’ increased willingness to visit these outlets, and, more notably, an increasing tendency to develop the perfect ‘in-store’ theatre around new launches and during big event weeks are all assisting shoppers in migrating to more premium offerings in urban markets.”
Silk’s success, in a manner, reflects the changing picture of the country, with rising disposable incomes and a greater proclivity for luxury. Silk, as it has been positioned, has the ability to stand on its own today, owing to the extremely different product delivery it provides.
Main Differences Between Cadbury Dairy Milk and Silk
Conclusion
Cadbury dairy milk expanded chocolate consumption into, first, the adult sector, and, second, all of the numerous occasions for which sweets were previously consumed in the Indian setting, so “repositioning” chocolate in the consumer’s thinking.” With such a successful core brand, it is actually difficult to distinguish an extension in almost the same category, price it at a premium, and make it a success.
The communication method employed has helped to ease this difficulty to some extent. For example, the brand’s fundamental tagline, “like silk to touch and taste,” has been made the attention-grabbing factor through the use of chocolate-smeared faces in advertising. Furthermore, the brand has been able to successfully expand its promotion to the digital arena, which is the mainstay of today’s youth, by having individuals share videos of their chocolate-stained experiences with Silk.
References
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